Dealer Certification Summary
Dealer Certification Video Full
The video displays testimonials and opinions regarding the Dealer Certification program and its usefulness. Get an insight into the program and see why you also need to be part of it.
Duration: 6:40
Dealer Certification Video Short
Short version of the previous video.
Duration: 3:11Dealer Forms
Don't wait around for Dealership Certification
Dealer Certification Registration Form
Dealer Certification Monetary Support Programs
Dealer Certification Continuation Form
Marine Industry Dealership Certification Program Update
Current Project Statistics
The Marine Industry Dealership Certification program wrapped up its first complete year with strong industry support and participation.
As of June 30, 2008:
- Total Dealerships Enrolled in the Marine Industry Dealership Certification program: 617
- Marine Industry Certified Dealerships: 407
- Manufacturer brands offering financial support to their dealers who complete the Marine Industry Dealerships Certification program: 23
- DiscoverBoating.com
- All Marine Industry Certified Dealerships are listed on the DiscoverBoating website which was visited by more than 3,200,000 individual consumers in 2007. The DiscoveryBoating campaign began nationwide promotional spots for 2007 in February.
- The latest consumer promotion campaign for Certified Dealerships began in December of 2007 on the most popular consumer boating web sites.
- To date over 64 Million impressions have been generated by the Certified Dealerships consumer promotion campaign.
- Marine Industry Certified Dealerships also gain direct access to leads generated by the DiscoverBoating website. More than 20,000 hot leads were generated in 2007.
Marine Industry Dealership Certification Addresses Consumer Satisfaction
Customer Service
Dealer Certification actively addresses one of the main issues that has limited growth in our industry: customer service.
The dealership certification process features a set of standards for dealers to attain and provides tools that enable participants to enhance the retail experience and provide every customer with a positive retail experience, every time.
Marine Industry Certified Dealerships' CSI Scores Improve at Faster Rate:
The cumulative NMMA CSI scores of Certified Dealerships was higher than that of non-certified dealerships for the 12 month periods ending September 30, 2007.
